Our Mission

Guard the root of civilization and continue the cultural bloodline — Taking the important instructions of President Xi Jinping on the protection of intangible cultural heritage as the fundamental guideline, we will systematically promote the protection, research and inheritance of Chinese intangible cultural heritage, so that traditional crafts and ethnic wisdom can be continued and renewed in the new era.Activate traditions and integrate into the contemporary era — Through innovative means, combine ancient crafts with modern design, technology and lifestyle, make intangible cultural heritage "visible, usable and widely spread", and truly integrate into the living context of contemporary society and the younger generation.Connect the world and tell Chinese stories well — Taking Hong Kong as a cultural exchange hub, promote the "going global" of Chinese intangible cultural heritage, display oriental aesthetics and humanistic spirit on the international stage, and promote cultural exchanges and mutual prosperity.Build a platform together and gather strength — Establish a cooperation mechanism for intangible cultural heritage with the participation of the government, academia, enterprises and society, and form an ecological system of "taking protection as the foundation, innovation as the application and sharing as the bridge".

Our Vision

Build a highland of intangible cultural heritage facing the future, rooted in China and radiating the world. Taking Hong Kong as a bridge, connect the exchanges and resonance of Eastern and Western civilizations, and promote Chinese intangible cultural heritage to shine enduringly on the world stage.Let the "light of intangible cultural heritage" illuminate the long bridge of human civilization exchanges, become a cultural symbol spanning languages and eras, and let the beauty of tradition and the light of modern times blend and reflect each other, demonstrating the vitality and creativity of the Chinese nation's thousand-year-old civilization.Let every intangible cultural heritage be recorded, inherited, recreated and developed; let every inheritor find a stage and every craft pass on the torch. Let traditional culture become a symbol of China's soft power in the new era and a window for the world to understand China and experience the East.Let fine traditional Chinese culture shine with new splendor, show new confidence and reach a new height in the new era, making culture the cohesive force of the nation, the foundation of the national image and the soul of the development of the times. Let the world hear the voice from the East, feel the profound heritage and contemporary expression of Chinese civilization, build a community with a shared future for mankind through cultural exchanges and mutual learning, and let the light of intangible cultural heritage illuminate the road to the future.